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ASDA Price...Pocket the Difference!?

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  A cat was thrown amongst the pigeons, within the supermarket industry, when Aldi and Lidl came onto the scene. With their ability to offer cheaper ‘own brand’ products, consumers have latched onto these companies in recent tougher times when looking to save money. The renowned ‘big 4’ supermarkets have had to react to Aldi and Lidl’s growth in market share by taking matters into their own hands (Butler & Bowers, 2013).  From 2014 to 2019, ASDA’s market share fell from 17.2% to 14.9% (Dyer, 2019), meaning that they are losing a grip on the market and, more importantly, competitors are growing! ASDA did, in fact, attempt a merger with Sainsbury’s but this was blocked by the regulator in 2019 as they felt the company would have gained too much control on the market. This potentially could have resulted in market manipulation and driven out competitors. This potential merger would have given them over 30% of the market share but this was frowned upon by the regulator as it was rumo
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Money for Nothin'...

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  Put yourself in the shoes of either: the struggling start-up businesses that are less than last 3 years old; or the owners of businesses in the hospitality sector, the majority of which have shut down since March due to coronavirus. Would you view the government’s newly formed Bounce Back Loan scheme as ‘free money’? A good source of capital to use or save for a rainy day, even if your business is stable and it isn’t really needed? Is it always ethically and morally right to claim this £50k loan? Source: Google Images The Bounce Back Loan was inaugurated following the first lockdown in the UK in April, when all businesses, apart from essential shops, had to close their doors for trading. This would have been a daunting time for many employers and employees because of the developing economic, health & social uncertainties! The scheme was enacted by the Chancellor of the Exchequer, Rishi Sunak, who understood the challenges Small & Medium Sized Enterprises (SMEs) were faced w
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Deliveroo: What's next on the menu?

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2020 has given out varying challenges to businesses of all shapes and sizes because of COVID-related lockdowns and social distancing. Businesses have brushed aside wealth creation and corporate wealth purely to survive.  “Business opportunities are like buses, there’s always another one coming” – Richard Branson  Deliveroo, a food delivery service, saw an opportunity to grow during the lockdown as restaurants were forced to close to the public. One of the main aspects to creating wealth in an extremely hostile industry is being able to adapt and invest in positive spread units. A great example of this started in 2018 when Deliveroo launched a nationwide TV campaign, re-running it during April this year, to reassure customers that, by using Deliveroo’s services, they can still eat from their favourite restaurants within the comfort of their own homes. Although not yet shown on the balance sheet for this year it was reported, in 2018, that the company spent £10m on advertising (Ram &
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